inicio mail de redactie! sindicaci;ón

THE NEXT TEN YEARS

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Boekverzorging Mieke van Heesewijk en Annetta Willemse
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Thiago

22-12-2015 @ 23:41

I totally get what you mean about the conmmtmeit-to-yourself thing. That’s super important. I hit that point too. And, like you said, it was when my Thing was little + not really a business. That’s interesting, isn’t it?Now I look at stuff through a really different lens. And when I chit chat with my business about this product or that thing, most of the time my business says, no thanks.Not because whatever it is sucks. But because the energy is better spent somewhere else. As our business grows + deepens, we get a lot more discernment about things, don’t we? It’s kind of fabulous.@Barb I love that you know what works for you + how you want to rock it.That’s 100% pure awesome.It’s really easy to get caught up in the play-a-bigger-game thing. And if that’s what you want to do, then go for it. But to not want that, and to feel the constant push that direction oy. Not fun.And I’m totally with you on the approach. Why not assume wholeness + awesomeness and go from there?@Suzanne Yep. There’s so much bullshit hype that leaves you feeling like you’ll totally fail if you don’t fork out big piles of cash for someone’s Shiny New Thing.There’s plenty of valuable stuff out there. But there are very few things that are really make-it-or-break-it. That’s just more of that emotional extortion. Which sucks hard.@Joely I hear you. Staying in front of your people is one thing. But the deluge? Ew. That’s something else altogether. Something totally ack. Inspired. Not forced. That really says it all doesn’t it? You’ve summed it up beautifully.Inspired seems like a bigger win for everybody anyway. People who really dig the Thing, buy the Thing. And the person who’s selling the Thing ends up with people who are there because they’re totally digging it.If you have to force someone to buy your Thing, something’s wrong.@Grace Oooh. Good point about the carryover between the marketing + the product/service.And two thumbs way up to that jewelry store. That’s how to rock it. And that’s how to create a vibe where people want to keep coming back.I think tiers are great. I’m all for them. Especially when they’re approached the way you + Mark + Scott talk about it.)I just think it sucks when someone offers tiers + uses swim-with-da-fishes tactics to try to twist people into the highest tier.@Wulfie Glad you’re digging them. Thanks for saying so.It’s totally scary. Especially when you’re just starting out. I remember feeling like there were a bazillion variables and I could barely keep up. A lot of the twisty marketing plays on that. The fear. The newness. The scary. And the feeling that you’ll be a loser if you don’t opt in to whatever’s being sold.And the caring-how-it-will-work-for-you thing is big.One of the coolest things I’ve seen is how Mark always has the option to get in touch + ask him a question if you’re not sure whether a class or product or whatever is a good fit.He leaves room for that. And he’s obviously the kind of person who will answer honestly. He won’t say, this is a great fit! when it wouldn’t be.Not only does that scream integrity, but it also shows extraordinary confidence. Confidence in what he’s doing and what he’s offering. And confidence in his audience to make the right choice.We need more of that.@Amy Helping them find the best option. Yesyesyes. Totally agree.And the insulting thing does seem nuts, doesn’t it?Except I’m betting that most people who do this don’t really see it as insulting. They probably see it as motivating. Or encouraging. Or (fill-in-the-blank).And maybe they’re doing that because they really think that higher priced option has the most value. But if they’d stand back and look at how that would land if they were on the receiving end, they might see where it gets insulting.To me, it just looks like a bad plan all around.@Peggie It’s easy to fall into this stuff. Whether this stuff is ,i>swim-with-da-fishes stuff. Or concussion grenade marketing stuff. Or other twisty marketing stuff.I’ve gotten caught in that before. And when I look back at the why, it’s been a mix of not knowing other options + fear. What you said about not really digging the people who showed up through the didn’t-feel-right stuff makes total sense to me.When we market in ways that feel blech, it’s impossible to find folks who don’t feel blech. That’s why I feel so strong about doing it in ways that fire you up + feel right. It may take a little more work, but, ohmygawd, it’s so worth it, isn’t it?@Scott I’m with you on the tiers thing. I don’t there’s anything wrong with them at all. It just depends on how they’re presented.As for the calling-people-out thing That’s a totally legit question. There are a few reasons I don’t do it.1. I don’t have x-ray vision + can’t secretly peek inside someone’s head + heart. I can’t really know why they’re doing what they’re doing. So to call them out or label them or point fingers crosses a line for me. Because I’m assigning motivation + intention when I can’t really know that. I’m not Miss Cleo, you know?2. I also know some genuinely good, well-meaning people who fall into these traps. People who are doing good stuff in the world + offering things are real value. They resort to these marketing tactics for all kinds of reasons. But not because they’re gross people. So calling them out doesn’t make sense to me.3. My focus is on tactics. Not people. And it has been from the start. Mostly because of what I spelled out in #1 + #2. There’s a lot of room to have a productive discussion when we talk about tactics. But when that shifts to talking about people, things get muddy. And it’s way easier to derail the discussion. I think this topic is way too important to let it get derailed.The tactics I’ve talked about the last couple of videos are pretty common. It’s not too hard to find examples out there, really.@Pam I’ve seen that if-you’re-not-self-employed-then-you-suck idea a lot. Almost always perpetuated by self-employed people. Of course I think it’s total bullshit. And completely condescending. Everyone’s different. And being self-employed isn’t the best option for everybody. It seems totally silly to act like it is.My wife works for someone else. And she loves her job. She has a fabulous boss. She gets to use all of her superpowers every single day. She is recognized for her magics. She digs going to work everyday. She’s all about it. It’s what works for her. I do better working for myself. That works for me. There’s room for all of it.The experience you had at Disney World? Totally made me cringe. Awful. And horrible. And wrong.I’ve seen similar stuff happen. Different circumstances. But the same underlying thing. And it’s totally gross. I’m sorry you went through that.I say two thumbs way up for learning + developing for whatever reasons work for you. Personally. Professionally. It’s all good. It all matters.

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